SECUTAG
Protection against Product piracy |
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Losses through
counterfeiting, product piracy and brand diversion
are estimated to now account for as much as nearly 7% of world trade.
Solution of the problem
Behind closed doors many people are working intensely on solutions
to the problem. On a European level not only the governments of
the member states but also the European committee, on a world-wide
level even the UN is interested in a lasting solution. But the intensification
of laws and even stricter controls won't be working if product labelling
isn't implemented. The industry is forced to introduce such labelling
and the security authorities have to control them continuously.
Security experts explain that co-ordinated methods and short ways
of information would be able to stop even car thieves and profiteers.
Anti product
piracy organisations against thefts of ideas
The affected industry has to support the efforts of the authorities
by concerted actions. It may not only rely on the sanctions of
the particular national governments or the EU to solve the problems
of national organised product piracy. From the point of view of
the VBP (association to combat product piracy) a co-operation
of the affected companies and their subsidiaries, licensees and
other affected producers of branded goods has to take place. By
concentrating the expert knowledge and the efforts in the battle
against product piracy the actions which are to be taken can be
co-ordinated in a better way, the possibilities to exchange data
concerning counterfeiters and so called "piracy-centres"
can be advanced, already existing sources of information can be
used more efficiently and defences can be carried out more successfully.
Moreover, the association's view is that in connection with suchlike
methods one should be proactive to bring forward an effective
legal framework which accounts for trade mark right. Adequate
steps were already introduced because the association targeted
to pass such a legal framework as fast as possible. Insofar, the
association already acts for the interests of its members by co-ordinating
with national and European public authorities.
Protect
your Products, Trademark and Brand name
Concerning product security, it is necessary to distinguish between
identification features and security features. A logo, for example,
is an identification feature, but doesn't provide any safety.
It can be imitated without great effort. The more difficult and
complicated it is to copy a security feature, the more appropriate
it is to protect products.
SECUTAG
can testify the originality of the product by the use of an unique
forgery-proof colour code which is like the fingerprint of the
product. The SECUTAG
particles may be applied to the surface of your product, or incorporated
into it, and cannot be mimicked. Possible uses are: Labelling/pasting,
coating, embossing/stamping and spraying your products with SECUTAG.
It is possible to protect one-off items, whole batches or even
entire productions using an individual code, covertly or overtly.
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