SECUTAG - Application examples |
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User report of SECUTAG®: PUMA AG
SECUTAG® secures PUMA:
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Manufacturers
of sports ware combat a global phenomenon: product piracy.
The more upscale fabrications
are the worse counterfeits hit company’s turnover and
customer’s trust.
Since 1993 Sportlifestyle company PUMA secures
its products with micro colour-code particles SECUTAG®. Since this
counterfeits diminished obviously. Jochen Lederhilger, head
of the legal department, confirms: “We protect our
articles with SECUTAG®. So we can easily proof whether
a product is original or forged, at any time.”
SECUTAG® is integrated in PUMA sports
ware labels. Sport shoes, fashion articles or handbags: the
whole sports collection
is tagged with micro colour-code particles. Trade commissioners,
product protection agents of PUMA and customs can identify
products doubtlessly or on the other hand detect them as
forged.
PUMA AG
communicates its product protection strategy in public.
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Each customer
can convince himself on its own gaining an original product of
PUMA. This is a sales argument which is used precisely as an instrument
of strategic marketing. As the company trusts in its product protection,
the consumers trust in the brand.
The application of colour codes within PUMA has proven itself. Since
its implementation melamine-alkyd polymers secure the products reliably.
Identification of originals counters illegal over-production. Distribution
chains can be reconstructed in detail with the support of security
labelling.
The integration SECUTAG® in the production line occurs without
any problem. Security labels are stiffed into the material or
are fixed by direct application. Lifestyle company manufacturing
process
is not attached by this.
SECUTAG® has been admitted as decisive evidence by any court
at national and international level, which is to PUMA’s benefit.
Numerous proceedings, judicial as well as extrajudicial, have been
solved to the company’s advantage with the aim of colour-codes.
“We managed to find an anti-counterfeit system that guarantees
our customers buying originals”, confirms Jochen Lederhilger.
This is a great advance for more consumer protection.
Abstract
• PUMA secures its product-lines with SECUTAG® for more
than a decade.
• Sport-lifestyle-giant PUMA communicates its safety-strategy in
public
• Product protection with colour codes as marketing instrument and
sales argument
• Application of colour-codes within PUMA fashion has been proven
its value from the very beginning
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SECUTAG® is applied on textile labels.
• Colour-codes integration in the production flow is easy to handle.
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With only a handy microscope product’s originality can
be tested at any place and time.
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At court SECUTAG® is admitted as evidence.
Customs Criminological Office Securing
Kind of goods Value of seized products in million Euros
| 2001 |
2002 |
2003 |
2004 |
2005 |
| 3,1 |
2,7 |
3,4 |
9,6 |
11,5 |
Quelle: www.zollkriminalamt.de/aktuell/piraten.htm
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